Brand strategy / 02
About
The people, approach and ideas behind Margin Bureau.
Inside the studio
Make the work recognizable everywhere it shows up
Margin Bureau starts by learning how people already describe your organization. The strategy, name and design system then have to work on real things, from an email to a storefront.
Positioning workshop
Agree who the work is for, which alternatives people know and what they value about you.
System handoff
Receive working files, examples and guidance for the next person who uses the identity.