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Brand strategy / 05

Identity Design

Agree who the work is for, which alternatives people know and what they value about you.

printed brand designs on a studio table
Brand strategy

Brand strategy

Identity Design guide

  1. What the first estimate should cover

    Ask for scope, dates and who is responsible for any dependencies. List anything that needs to be decided before work can begin.

  2. Positioning workshop

    Agree who the work is for, which alternatives people know and what they value about you.

Margin Bureau

Bring a few examples of where your identity needs to work better.

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